Collaborators
Henry Lam
Sophia Callahan
Chris Fussner
Noah Emrich

Press
PSFK
The Creators Project
Parsons SDS Magazine
Protein
LS:N Global
LS:N Global II

May 2015
vsoon.ru
mail@vsoon.ru

May 9th - 22nd, 2015
NYCxDesign
Parsons Festival @ Wanted Design
Industry City
220 36th St., 3fl
Brooklyn, NY 11232

Project Description

DataCafe.biz is an installation that allows a person to transact a single piece of their personal data in exchange for a homemade cookie. By making this transaction explicit for the user we highlight the value of personal data and question how the human is considered in a data driven society.

Video by Ali Withers



Mission Statement



Video



Installation


The installation begins with a primer video that poses as fictional advertisement as well as an introduction to the project. The video references the language of friendly tech startups and takes the form of an auto-generated 3D animation with a computer voice recording. Following the video is a prompt to input text about how the user is feeling, with a link to a privacy policy. After submitting fifteen or more words about their feelings, the user inputs their email and then receives a code to unlock the cookie cabinet. This is the data creation and transaction. The data submitted is then processed through a natural language processor, where the sentiment of their memo is parsed, analyzed and archived. Stored in the database, select information from each submission is added to the DataCafe.biz visualization that hangs above the table on a display screen. The visualization exhibits a keyword from each memo, the Cafe’s overall sentiment, it’s related monetary value and how many cookies have been transacted to date. After the participant leaves the installation, they are emailed a future scenario targeted-advertisment based on the feelings submitted. Through this interaction, we aim to provoke a realization in the minds of users between the data they create online and the internet services monetization their data for profit.






Cloud Sculpture


The cloud sculpture plays with imagery of what people think of when they hear the word ‘cloud’ in reference to digital storage, and what that ‘cloud’ actually is – a data center. The sculpture that hangs from the ceiling and is grounded by Cat5 cables and LED lights, that blink at random to mimic the status LEDs on internet routers.



Feelings & Privacy Policy


While entering feelings, the participant has the option to view the DataCafe.biz’s privacy policy.



Digital Visualization


The Visualization panel are a collection of the data submitted displayed trhough a speculative “monetization” of that data and real time and historical data from the Alchemy API keywords to describe the real-time feelings of the installation.



The Data Cookies



Print Media


The print media in the installation, Data Weekly and The Data Times, are pieces of digital literacy that show the spectrum ends of the dialogue around big data. On one end, the Data Weekly promotes the blind optimism that is often used by tech-enthusiasts that believe that “big data will save the world,” and on the contrary, The Data Times, takes a more critical standpoint and provides think pieces and essays about how big data affects society.








Stickers



Targeted Ads